Sustainable Development

sustain' v.t endure

"The concept of sustainable development is now widely accepted, although there is still debate as to how it will impact upon what we do and how we do it. What interests us is how widespread and insistent the calls for change are - and for further debate about what constitutes quality of life "

Project: Sustainability Appraisal of the North East Regional
Economic Strategy
Client: One NorthEast (as Robinson Penn)

"Its interesting being involved at a strategic level in the sustainability debate. Many communities are frustrated by what they perceive as the slow pace of change towards a better environment, society and economy. But you also see how dedicated many politicians, government advisers and business leaders are in trying to apply what can be rather academic sustainable development principles to very real and immediate problems"